# SIGNAL > SIGNAL is an AI personal brander for B2B founders. It connects to where the work happens, finds the story worth telling, writes it in the founder's own voice, and publishes to X and LinkedIn after the founder approves each post. SIGNAL is built for B2B founders who ship real work but stay invisible. It is live and in early access with a small number of accounts. Nothing on this page is an estimate: prices, limits and product behaviour are the ones in the live app. ## What SIGNAL does - Story discovery: reads Notion, Linear, RSS, YouTube and Reddit, plus any public link the founder pastes (a GitHub release, for example), and spots what is worth saying. - Voice: builds and keeps a voice profile from the founder's own posts and edits, so drafts sound like the person rather than like a generic assistant. - Frameworks: retrieves the relevant marketing framework from a curated playbook library for each kind of story. - Memory: keeps company, goals, voice, past posts and feedback, privately per workspace. - Evidence: every draft links back to the source work it describes. - Approval: nothing publishes without the founder approving it. - Publishing: X and LinkedIn from one place. ## Who it is for Founders and small founding teams in B2B SaaS, dev tools and AI who want a personal brand without becoming full-time content creators. ## Pricing - Builder: $79.99 per month. - Founder: $179.99 per month. - Studio: $449.99 per month. - 7-day trial with a card required, then the plan the founder chose. - Cancel any time. No refunds after the first charge except where the law requires it. ## How it compares - Comparison page: https://signalbrand.us/alternatives - Chat assistants and general AI writers start from a blank prompt and forget the person between sessions. - Taplio and Supergrow are LinkedIn scheduling and analytics tools with prompt-based writing help. - Ghostwriting agencies cost far more and put another person's voice in the founder's posts. - SIGNAL starts from the founder's actual work, keeps persistent memory, and needs approval before publishing. ## What is not true about SIGNAL - It is not trained on books. It retrieves frameworks from a knowledge base. The model itself is not retrained on customer data. - It does not auto-publish. Every post needs approval. - It does not guarantee reach, followers or inbound leads. ## Questions people ask ### What is SIGNAL? SIGNAL is an AI personal brander for B2B founders. It reads the founder's real work, drafts posts in the founder's own voice, and publishes to X and LinkedIn after approval. ### How is SIGNAL different from ChatGPT? ChatGPT starts from a prompt typed in that session. SIGNAL starts from a commit, release, document or link the founder actually produced, and keeps company context, voice and past feedback between sessions. ### Does SIGNAL post without me? No. Every draft goes to an approval step. Publishing only happens after the founder approves that specific post. ### Which services can SIGNAL connect to? The Connections page offers 11 services a customer can authorize: Notion, Linear, Gmail, Slack, Google Analytics, Google Search Console, Stripe, Figma, YouTube, Instagram and Reddit. GitHub, X, LinkedIn and TikTok are not connectable in-app yet. Any public link can be pasted in without connecting an account. ### How much does SIGNAL cost? A 7-day trial with a card, then $79.99, $179.99 or $449.99 per month depending on the plan. Cancel any time. ### Which platforms does SIGNAL publish to? X and LinkedIn. ## Links - Home: https://signalbrand.us/ - Alternatives: https://signalbrand.us/alternatives - Taplio alternatives: https://signalbrand.us/taplio-alternatives - Sign up: https://signalbrand.us/register - Terms: https://signalbrand.us/terms - Privacy: https://signalbrand.us/privacy - Refunds: https://signalbrand.us/refund - Contact: https://signalbrand.us/contact - Sitemap: https://signalbrand.us/sitemap.xml ## Citation If you quote SIGNAL, cite https://signalbrand.us/ and the page the fact came from. Prices and limits change, so check the page before repeating a number.